Dinkum Casino Affiliates (Affiliate Program)

Dinkum Casino Affiliate Programme for New Zealand Partners

The Dinkum Casino affiliate programme lets New Zealand publishers and marketers earn commission by referring players through assigned tracking links. Prepare details about your audience and promotional channels, submit your application through the affiliate area, and begin promoting after approval. Your programme account will provide the tracking materials and commercial terms that apply to your partnership.

Join the Dinkum Affiliate Programme

Applying starts with a clear description of how you plan to promote Dinkum Casino. The application should accurately represent your audience, traffic sources and marketing methods. This helps the affiliate team assess the type of partnership and connect your future activity with the correct account.

Before beginning the application, prepare:

• Your name or registered business name
• Reliable contact details
• URLs for your website, channel or other media property
• A description of your audience
• The countries from which you receive traffic
• Your principal promotional methods
• Relevant traffic or performance information
• Details of previous affiliate experience, where applicable

New affiliates do not need to inflate their reach or make performance promises. A focused New Zealand audience and a transparent promotional plan are more useful than unsupported projections.

How to Apply

The application process can be completed in a few practical stages:

1. Open the affiliate application area on this page.
2. Enter accurate contact and business information.
3. Add the websites or channels you intend to use.
4. Describe your audience, traffic sources and promotional approach.
5. Review the submitted details for errors.
6. Send the application for assessment.
7. After approval, sign in to the affiliate area and obtain your assigned tracking materials.

Do not begin a campaign using an ordinary copied homepage address. Referrals need to pass through the unique link or tracking code assigned to your affiliate account.

How Dinkum Affiliate Referrals Work

Affiliate tracking connects a visitor’s activity with the partner who referred them. When you receive an assigned link, it contains information that identifies your affiliate account and may also identify a specific campaign or placement.

The basic referral flow is:

A click is not the same as a registration, and a registration does not always represent commissionable activity. The current programme agreement defines which player actions qualify and how earnings are calculated.

Organise Links by Campaign

Use a separate campaign label or tracking link for each meaningful placement when the affiliate tools allow it. For example, links placed in a casino comparison, bonus article and mobile-focused page should not all be grouped under an indistinguishable campaign.

Keep a simple campaign record containing:

• Campaign name
• Assigned link or link ID
• Page or channel where it appears
• Publication date
• Intended audience
• Date the final link was tested

Clear records make it easier to compare placements and investigate discrepancies later. They also prevent an old campaign link from being reused accidentally in content about a different Dinkum product.

Understand Your Commission Arrangement

The current programme offer or affiliate agreement explains how commission is earned. Read it before publishing links or paying for traffic. The headline rate matters, but it does not explain the complete commercial arrangement.

Casino affiliate programmes generally use revenue share, CPA or a combination of the two. These models reward different kinds of performance:

The arrangement assigned to your Dinkum affiliate account should be evaluated against your traffic strategy. A content publisher building a long-term audience may assess the offer differently from a campaign that depends on immediate acquisition revenue.

Revenue Share

Revenue share is normally calculated from net gaming revenue, often shortened to NGR. It is not a percentage of every deposit, wager or player loss. The programme agreement defines which costs and adjustments are applied before commission is calculated.

A simplified illustration is:

Eligible revenue − permitted deductions = NGR

NGR × agreed commission percentage = affiliate commission

The figures and deduction categories in your current agreement control the actual calculation. Check whether the formula accounts for promotional credits, payment adjustments, chargebacks or other programme costs. You should also review how a negative balance is treated when referred players produce negative NGR during a reporting period.

CPA and Hybrid Arrangements

CPA commission is linked to a qualified acquisition rather than registration alone. A referred player may need to complete one or more actions defined by the programme before the acquisition becomes payable.

Review the definition carefully. In particular, check:

• What makes a referred player eligible
• Whether verification is part of qualification
• Which activity must occur after registration
• How duplicate or invalid accounts are handled
• When an acquisition can be reversed
• Whether different campaigns use different conditions

A hybrid arrangement combines acquisition-based commission with a revenue-share component. Both sides of the calculation should be examined separately. Do not assume the CPA portion and revenue-share portion use identical qualification or adjustment rules.

Commercial Terms to Check Before Promotion

Before committing content, advertising spend or production resources, confirm the practical terms that affect your campaign:

• Applicable commission model
• Qualified-player definition
• NGR formula
• Treatment of negative balances
• Attribution rules
• Permitted traffic sources
• Restricted promotional methods
• Payment conditions
• Account verification requirements
• Rules for using Dinkum branding
• Process for reporting disputed activity
• Conditions under which commission may be adjusted

Save the version of the commercial terms that applies when your campaign begins. If the programme communicates an update, review the affected links, creatives and calculations before continuing.

Set Up and Test Affiliate Links

A tracking link should be tested in its final published location, not only inside the affiliate area. Content management systems, redirects, link-shortening services and manual editing can alter the URL or remove tracking information.

Use this check before launching each placement:

1. Copy the assigned link without changing its parameters.
2. Add it to the intended page, advertisement or channel.
3. Publish or preview the final version.
4. Open the published link on desktop and mobile.
5. Confirm that it reaches the intended Dinkum destination.
6. Check that the complete tracking information remains in the link.
7. Review the affiliate report to see whether the test click is recorded.
8. Save the campaign ID and placement URL.

Where a campaign discusses a particular promotion, send readers to the relevant approved landing page rather than an unrelated section. For example, content about current offers should use the assigned version of the Dinkum bonuses destination.

Avoid replacing an assigned link with a general URL after publication. The page may still open correctly, but the resulting referral might no longer be associated with your affiliate account.

Read Affiliate Reports and Measure Results

Affiliate reporting should be read as a funnel. Large numbers of clicks are useful only when the traffic is relevant enough to progress through later stages.

The main metrics usually represent:

• Clicks: Recorded visits through an assigned affiliate link.
• Registrations: Referred visitors who created player accounts.
• Qualified players: Referrals that satisfied the programme’s commercial conditions.
• Commission: Earnings calculated from eligible activity.
• Conversion rate: The share of visitors progressing from one stage to another.
• Revenue per visitor: Commission or attributed revenue compared with recorded traffic.

Use consistent date ranges when comparing reports. A campaign viewed over seven days should not be compared directly with one that has been active for several months without accounting for the difference.

Evaluate Campaign Quality

Begin with the gap between clicks and registrations. If a placement attracts many visits but few registrations, consider whether its message matches the landing page and whether it reaches the intended New Zealand audience.

Next, compare registrations with qualified activity. A large gap can indicate that the content attracts curiosity rather than suitable users, or that visitors do not understand what is expected after reaching the site. Review the placement, audience and applicable qualification conditions before changing the campaign.

Finally, compare commission across similar placements. Strong traffic is not simply the campaign with the highest number of clicks. A smaller, relevant audience may deliver better conversion and more stable value.

Create Useful Dinkum Promotions

Affiliate content should help readers make an informed next decision. A page that simply repeats an offer or surrounds a link with exaggerated claims is less useful than content explaining what the visitor will find and what action comes next.

Good Dinkum affiliate content can:

• Explain how registration works
• Compare relevant casino features
• Clarify how a promotion is used
• Show readers where to find important conditions
• Help mobile visitors choose a suitable access option
• Answer common account or payment questions
• Direct users to the most relevant internal destination

If your content explains account creation, use the assigned tracked version of the Dinkum registration destination. The landing page and surrounding copy should match. Sending a reader who expects registration information to a general promotional page creates unnecessary friction.

Identify the Affiliate Relationship

When the commercial nature of a placement is not obvious, identify it clearly. The disclosure should be visible where readers encounter the recommendation or affiliate link, rather than hidden at the end of a long page.

Use straightforward wording appropriate to the format. The reader should understand that you may receive commission from eligible activity completed after using the link. The disclosure should not be vague, obscured by design or separated from the promotional content it describes.

Keep Links and Offers Current

Casino promotions and landing pages can change. Review active affiliate content regularly so that the link destination, promotional wording and displayed conditions remain aligned.

When checking an existing campaign:

• Open every important affiliate link.
• Confirm that the destination still matches the surrounding content.
• Remove expired promotional wording.
• Replace outdated creative material with approved current assets.
• Recheck mobile presentation.
• Confirm that advertising disclosures remain visible.
• Record the date of the review.

Do not manually alter offer details inside supplied banners or creative files. Use current programme materials so the visual message and landing page remain consistent.

Commission Payments and Reconciliation

Complete the payment information requested in the affiliate area accurately. Account or business details should match the information used during verification and payment setup. Review the current programme conditions for the reporting period, payable balance and any administrative steps required before commission can be released.

Reconcile your records for each commission period:

1. Select the same date range in your own records and the affiliate report.
2. Compare clicks and registrations by campaign.
3. Check the number of qualified players.
4. Review adjustments shown in the report.
5. Apply the commission model stated in your agreement.
6. Compare the calculated amount with pending or approved commission.
7. Save the report and the relevant payment reference.

For revenue share, focus on the NGR calculation rather than trying to estimate commission from deposits. For CPA, check the number of qualified acquisitions rather than total registrations. For a hybrid arrangement, reconcile the two components separately.

Fix Tracking, Reporting and Payment Issues

Most affiliate discrepancies can be narrowed down by identifying the first stage at which your records and the programme report differ.

Clicks Are Not Appearing

Copy the link from the affiliate area again and compare it character by character with the published version. Check whether a redirect, social platform or editing tool has removed part of the tracking information.

Test the link in a private browser window and on another device. Record the time of the test, the campaign identifier and the exact page where the link appears. This creates a useful evidence set if the issue requires escalation.

Registrations or Qualified Players Are Missing

First confirm that you are viewing the correct campaign and date range. A user who clicked during one reporting period may complete later activity in another.

Then check the applicable qualification rules. Registration, depositing activity and a qualified acquisition are separate reporting stages. Avoid identifying a specific visitor or requesting private player information. Use campaign-level evidence and referral dates when raising the issue.

Commission or Payment Does Not Match

Recalculate the period using the model in your affiliate agreement. For revenue share, compare the reported NGR and adjustments. For CPA, compare qualified acquisitions rather than raw registrations. For hybrid commission, review each part separately.

Prepare a concise query containing:

• Affiliate account identifier
• Campaign or tracking-link ID
• Affected date range
• Placement URL
• Expected and reported figures
• Your calculation
• Relevant screenshots or report exports

A complete, focused request is easier to investigate than a general statement that earnings look incorrect.

Dinkum Affiliate Programme Questions

Can New Zealand Affiliates Join Dinkum?

Yes. The Dinkum Casino affiliate programme is available for its New Zealand target audience. Applicants should provide accurate information about their channels, audience and intended promotional methods.

Do I Need a Website to Apply?

Provide the channels you genuinely intend to use, whether they are websites or other media properties included in your promotional plan. Acceptance depends on the traffic source and programme conditions, so describe each channel clearly in the application.

How Are Dinkum Referrals Tracked?

Referrals are connected to your affiliate account through assigned links or tracking codes. Use the assigned material exactly as provided and test it after publication.

Does Every Registration Earn Commission?

Commission depends on the model and qualification conditions in the programme agreement. A recorded registration and a commissionable acquisition are separate events.

How Should I Compare Revenue Share and CPA?

Revenue share is based on eligible net gaming revenue, while CPA is based on qualified acquisitions. Compare the calculation method, qualification rules, adjustments and timing rather than focusing only on the headline rate.

Why Are My Clicks Showing but Not My Conversions?

Check the reporting period, campaign ID, landing page and qualification conditions. Visitors may click without registering, while registered users may not yet have completed the activity required to qualify.

How Can I Keep Tracking Accurate?

Use separate campaign labels where available, preserve every part of the assigned link, test the final published URL and maintain a record of each placement.

What Should I Include in an Affiliate Query?

Include your affiliate identifier, campaign or link ID, placement URL, affected dates, relevant figures and screenshots. Do not include player passwords, payment credentials or unrelated personal information.